Sonoma Valley Sun Feature

SAYING YES TO THE BETTER-DRESSED

As the founder of SHENOMA, an all-volunteer team that matches donated clothes with teenagers who need a little fashion savvy to make a good first job impression, Joelle Smith didn’t mind when one of her young clients ran out of a Teen Services Ready to Work ceremony. “The student had to dash off to his new job,” Smith says. “He was proud and excited and didn’t want to be late for his first shift.”

Smith and her mission are a perfect fit. A fashion stylist, she had volunteered at Dress for Success in San Francisco, but wanted to establish a similar model closer to home…